In an effort to help our members market to the community during the holiday season, the Chamber created our first ever Athens Area Gift Guide. In order to make this opportunity accessible for all of our members, the Chamber gave each member an opportunity to submit a quarter-page ad to be included in the guide for free, and members who were interested in the opportunity but lacked the ability to create an ad themselves were able to request that the Chamber create a simple ad for them. In total, the 2022 Athens Area Gift Guide included ads from 44 Chamber members, with 5 of those ads created by the Chamber on behalf of a member businesses.
The guide was published digitally as a PDF on November 18, 2022, and each ad contained a hyperlink to the businesses’ webpage.
For this being the first year we put out the gift guide, it seemed to enjoy a lot of community attention. In addition to the marketing that the Chamber did on our social media and through our emails, the guide was emailed out through many of our member networks. And a marketing campaign with The Post generated considerable online impressions (25,000) and social media views to their thousands of student, parent, and alumni followers. Between November 18 and December 20 the guide received approximately 2,000 unique page views on our website and we are very excited to offer this service again for the 2023 holiday season.
Stay tuned for more info in late summer/early fall!